Our commitment to inspire, create, and change has been on the brew since 1978…
These three simple but powerful words are the heartbeat of Madura’s past, present, and future. They are embedded into everything we do: from our brews to our packaging, to our practices, and promotion.
At Madura, we seek to inspire. Every time you put the kettle on, you’re making a healthy choice for your mind and body – our tea is wellbeing in a cup, after all. But we want to motivate people to expand on their choices, inspire them to think bigger. Social responsibility and healthy choices that empower and impact on a holistic level: wellbeing for yourself, wellbeing for your community, and wellbeing for the environment.
On our part, we’ll continue to invest in socially responsible and positive practices that support our environment and community. Whether it’s nurturing the ecosystem that sustains us, to employing local families, we are committed to keeping it real, keeping it local, keeping it Australian … and keeping it responsible.
At Madura, we’ve never been afraid of change. We hold ourselves accountable by continuing to find ways to reduce our carbon footprint. This means continually evolving to meet the ever-changing obligations to our customers, our tea, and our planet. We are committed to looking at our business holistically and how it impacts our environment.
At Madura, we seek to create. Growth and innovation are what keep us at the top of our game, and we’ve pledged to continue to develop new initiatives that align with the ideals and principles that underpin every aspect of our business. We created our estate to reflect our principles, mission and values, and as a destination, we can share with our customers and community to demonstrate our commitment to growing our business in a way that makes us proud.
We equally want to inspire our customers to also make healthy choices for not just themselves, but the environment we live in. It is for this very reason that we too will continue to invest in innovative, socially responsible and positive practices – this is our commitment.
Madura Tea: extraordinary brews for extraordinary people – with an everyday attitude!
Healthy choices for mind, body, soul and the environment we live in … for today and every day.
That’s Madura. That’s commitment.
